Selected writing.
I publish weekly at The Insider Dispatch and ship long-form research at Tersefy. Below are the active publications and major artifacts.
Zero Click Marketing and the Measurement of Distributed Influence
A working paper defining Zero Click Marketing as a strategy and measurement framework for environments where exposure, comprehension, recall, trust, and future demand are formed before, outside, or without a click. Synthesizes evidence from zero-click search studies, social-platform ranking behavior, generative answer engines, cognitive psychology, brand-effectiveness research, and Google Marketing Live 2026.
Read on SSRN →The Insider Dispatch
Marketing operations, AI search, and growth strategy for operators in Mexico. Direct, no hedging, named names.
alcolea.substack.com →Tersefy Publications
AI Visibility, GEO, AEO, and medical tourism marketing for doctors and medical practices. Includes the published methodology and documented case studies.
tersefy.com/blog → methodology → case studies →The AI Patient Pipeline
AI search visibility and patient acquisition for doctors and dental practices.
Ghostwriting & editorial production
Long-running ghostwriting practice across client publications. Bylines confidential.