Emilio Alcolea

Doctor-first AI Visibility / GEO / AEO / SEO firm focused on cross-border MX-US patient acquisition for doctors, specialists, and medical practices.

• Market positioning Founded the firm as a specialized boutique positioned at the intersection of AI search, SEO, content, professional reputation, and revenue operations, serving plastic surgeons, bariatric specialists, dentists, aesthetic physicians, and wellness practitioners who depend on cross-border MX-US patients.
• Proprietary methodology Packaged the documented CAC reduction at VIDA Wellness & Beauty (from $1,300 to $490, -62%) into a replicable GEO/AEO/SEO framework for doctors and medical practices, combining technical SEO, semantic content, topical authority, FAQ architecture, credential and reputation signals, and entity building.
• Service architecture Designed the full service portfolio from scratch, including AI visibility audits, LLM presence analysis (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), service page optimization, content systems, and entity-building frameworks tailored to individual doctors, specialists, and medical practices.
• Production AI system Built proprietary AI Closer System operating in production at a Tijuana medical practice, supporting 18,000+ monthly inbound patient inquiries across 5 specialists with sub-minute first-response, structured follow-up, and qualification handoff to human coordinators, resulting in measurable response-time reduction versus baseline.
• Brand & commercial positioning Defined ICP, value proposition, differentiators, sales narrative, and commercial materials for doctors, specialists, and practice directors, translating technical concepts (LLM-readability, topical authority, AI Overviews, professional reputation) into business outcomes (CAC, patient acquisition, conversion, pipeline).
• Content systems Developed bilingual content systems (EN/ES) oriented to real patient questions, treatment comparisons, doctor selection criteria, credentials, and trust signals across high-intent medical queries from US-based patients evaluating Mexican specialists.
• Acquisition thesis Built the firm on the thesis that doctors and medical practices must reduce dependence on paid acquisition by investing in content, SEO, AI visibility, professional reputation, and authority as long-term business assets rather than rented attention.

Led growth strategy at a multi-specialty medical tourism provider serving primarily US patients, overseeing marketing, sales, and customer experience departments.

• P&L & financial strategy Established P&L governance and a zero-based budgeting model, defining strict ROI and payback thresholds per channel. Implemented scenario planning to reallocate ad spend dynamically based on real-time performance.
• CAC reduction & efficiency Defined and executed the US market growth strategy, slashing Cost Per Surgery (CAC) from $1,300 to $490 (-62%) while reducing overall ad spend by 20%, maintaining volume and increasing profitability.
• AI & automation strategy Led the strategic definition and operational requirements for an AI-driven lead routing and qualification roadmap, defining response-time SLAs (<2 hours business hours, <12 hours off-hours), patient experience standards, and acceptance criteria. This work informed the production AI Closer System later built and operated through Tersefy.
• Revenue architecture Designed ICP segmentation and pricing/packaging architecture for MX and US markets. Integrated sales forecasting with S&OP (medical capacity) to ensure predictable revenue growth.
• Tech ecosystem Directed the development of "VIDA Tool," a unified data platform ensuring end-to-end traceability and compliance across MX and US operations, integrating partners and tech stack to unify sales and marketing data.
• Customer experience Implemented an end-to-end CX framework (Journey Mapping, NPS, Closed-loop VoC) and launched a loyalty/referral program that increased LTV and repeat purchase rates.

Led digital strategy and communications at a Mexican education technology non-profit serving public schools, with cross-border fundraising operations between Mexico and the US.

• Fundraising growth Designed digital fundraising strategies across Mexico and the US, driving a +25% increase in online donations.
• Strategic partnerships Consolidated partnerships with global players including Dell, Bloomberg, and Nacional Monte de Piedad, and activated cross-border donation programs for migrant communities.
• Performance marketing Executed binational performance campaigns increasing qualified traffic +10%, and optimized the institutional website to deliver +35% organic visits and a +40% conversion rate increase.

Contract advisory engagement, concurrent with UNETE full-time role (May 2022 · Jun 2023). Directed paid media, SEO, and content strategy for patient acquisition at a US-based vascular medicine practice, operating across strategic planning and hands-on execution.

• Website & funnel architecture Led full website revamp and rebuilt patient acquisition funnels, integrating paid media, SEO, and content direction to improve lead quality and conversion pathways.
• Acquisition systems Architected and executed end-to-end patient acquisition systems combining paid media campaigns, technical SEO, and content-led funnels across the patient journey.
• Cross-channel programs Delivered integrated marketing programs across paid, organic, and website channels, focused on measurable improvements in lead generation and funnel efficiency.

Led digital strategy, public relations, and executive communications for a Mexican municipal government, reporting directly to the City Mayor.

• Visit Boca city brand Led communications and digital strategy for the launch of Visit Boca, the city's national tourism brand, driving +270% growth in web traffic and increasing annual visitation from 2.3M to over 2.7M in the first year, with brand collaborations including Aeroméxico and Hilton.
• Multi-account operations Directed digital strategy and content across the full municipal account ecosystem, including the Mayor's personal channels, government communications, DIF Municipal, the Orquesta Filarmónica de Boca del Río, the Orquestando Armonía children's music education program, and every operating dependency (Tránsito Municipal, Fomento Deportivo, and others), handling 6,000+ daily messages in aggregate.
• Executive & press operations Managed press relations, official bulletins, the Mayor's speeches, public presentations, and interviews. Directed crisis communications and media relations to strengthen institutional reputation, achieving a +60% increase in engagement across channels.

Independent consulting practice across corporate and political sectors, run concurrently with full-time roles.

• Diversified portfolio Consulted for 10+ clients across Tech (SAP ecosystem), Real Estate, and Automotive sectors, implementing digital acquisition funnels for high-ticket B2B and B2C products.
• Political strategy Directed end-to-end campaign operations for candidates at federal, state, and municipal levels, including federal deputies, senators, mayors, and state governors. Scope covered marketing strategy, messaging, opposition research, data-driven narratives, and election-day field operations, with multiple winning campaigns across cycles.

Led creative direction and agency operations at a regional creative agency, serving global enterprise brands alongside regional clients.

• Brand clients Led campaigns and creative direction for global brands including Dell, Amazon, Toyota, and Microsoft.
• Agency growth Managed agency P&L, negotiating with suppliers and leading a 15-person creative team, increasing profits by 30%.
• Esports tournament Organized a major Esports tournament with sponsors including Logitech and HyperX.