Case studies.
Documented outcomes and methodologies from cross-industry operator work. Each case study covers problem, constraints, strategy, system built, results, and what transferred to subsequent work. Some client work is confidential; published case studies document what can be disclosed.
VIDA Wellness & Beauty Center
How Cost Per Surgery was reduced from $1,300 to $490 (a 62% reduction) at a Tijuana medical tourism provider while cutting total ad spend 20% and holding procedure volume. P&L governance, funnel diagnostics, specialty-level budget allocation, sales operations, and patient experience design.
Read the case study →More case studies in development
Additional case studies documenting Visit Boca tourism brand launch (City of Boca del Río), UNETE cross-border fundraising, and Agency Gallo Reyna brand campaigns are in preparation.