Emilio Alcolea
Cross-border marketing operator and Tersefy founder. Twelve years across healthcare, government, politics, non-profits, and global brand work.
Healthcare Tech Government Politics Cross-border MX × US Founder Operator
I'm building Tersefy, a doctor-first AI Visibility firm for medical tourism doctors and practices in Tijuana. Before Tersefy, twelve years across medical tourism (VIDA Wellness & Beauty), municipal government (City of Boca del Río), education non-profits (UNETE), political campaigns at the federal, state, and municipal levels, and global brand work for Dell, Amazon, Toyota, and Microsoft.
The flagship result: at VIDA, Cost Per Surgery dropped from $1,300 to $490, a 62% cut. The methodology behind that cut became Tersefy.
Impact across sectors
Medical Tourism · VIDA Wellness & Beauty
$1,300 → $490 −62%
Cost Per Surgery reduction while cutting overall ad spend 20%.
Municipal Government · City of Boca del Río
+270% web traffic
Visit Boca city tourism brand, visitation 2.3M to 2.7M+ annually.
Non-profit · UNETE
+25% online donations
Cross-border MX-US fundraising with Dell, Bloomberg, Nacional Monte de Piedad partnerships.
Political Campaigns
Multiple wins
Federal deputies, senators, mayors, and state governors. End-to-end operations across cycles.
Global Brands · Agency Gallo Reyna
Dell · Amazon · Toyota · Microsoft
Creative direction and campaigns. +30% agency profit at 15-person team.
Now
Tersefy
Doctor-first AI Visibility, GEO, AEO, SEO for Tijuana cross-border specialty surgeons.
tersefy.com →
The Insider Dispatch
Weekly English-language newsletter on marketing operations, AI search, and growth strategy for operators in Mexico.
alcolea.substack.com →
Selective consulting
On cross-border MX-US growth, marketing operations, revenue strategy, and executive visibility.