Emilio Alcolea
Marketing operator and Tersefy founder. Twelve years across markets that don't usually share a resume.
Healthcare Tech Government Politics Cross-border MX × US Founder Operator
I'm building Tersefy, a doctor-first AI Visibility firm for medical tourism doctors and practices in Tijuana. Before Tersefy, twelve years across medical tourism (VIDA Wellness & Beauty), municipal government (City of Boca del Río), education non-profits (UNETE), political campaigns at the federal, state, and municipal levels, and global brand work for Dell, Amazon, Toyota, and Microsoft.
The flagship result: at VIDA, Cost Per Surgery dropped from $1,300 to $490, a 62% cut. The methodology behind that cut became Tersefy.
Flagship Result · VIDA Wellness & Beauty
$1,300 → $490
−62%
Cost Per Surgery cut at VIDA Wellness & Beauty Center while reducing total ad spend by 20%. The methodology behind that cut became Tersefy.
Now
Tersefy
Doctor-first AI Visibility / GEO / AEO / SEO for medical tourism doctors and practices.
tersefy.com →
The Insider Dispatch
Weekly English-language newsletter on marketing operations, AI search, and growth strategy for operators in Mexico.
alcolea.substack.com →